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SELLERS ARE SPECIAL: Entering The Real Estate Market

CALL ABOUT OUR SPECIAL RATES

Having decided to sell Your home let us consider the implications of that action. You have gone into business by entering the Real Estate Market and now must compete with all the other options that are available to the pool of buyers out there looking. So let us see if we can reason together and analyze what Your next step should be? You will need to price Your home competitively, You must position Your home in the market so it is presented favorable with the many homes already professionally presented in the Real Estate advertising media, You will need professional legal help to protect both You and Your future buyer, You will need to stage Your home so that it shows in its best light and You must focus on You prospective buyers financial position and convince them that You have their best interest at heart.

In today’s volatile market, selling is a zero sum game in that if You lose a buyer there very well may not be another to step and take their place; and You are striving against a monolithic industry that creates the market, like wall street creates the stock market, and whose infrastructure is well established and well entrenched; and it reaches far beyond the local buyers to a global audience. Why don’t we take a look at each of these separately:

PRICING YOUR HOME:

1. The State of Colorado defines what a property is worth as what a willing buyer will pay a willing seller in a reasonable amount of time. The only why to establish that price is by comparable sales in Your market. Real Estate appraisers are licensed by the State of Colorado and must use the comparable data to establish their opinion as to the price of any property. This is what the appraisers will do when Your home sells and Your buyer applies for a loan. The price of Your home must be realistic so that we can get it appraised. Unfortunately, just like Wall Street, it is the Real Estate Market that sets the basic price of a home not the sellers.
2. For all intents and purpose Buyers need or want to finance their new home. So the prospective buyers need to be pre qualified which helps to eliminate the “tire kickers.”
3. In today’s Market and in light of the mortgage fiasco we might want to consider paying discount points to help the buyers qualify for a loan.
4. It would certainly help if we looked at the other homes available to make sure that Your house compares favorably to the other homes for sale in Your area.
5. And we must monitor the price and keep checking the days on the market and make sure that any foreclosures or Quick sales are not driving the prices down.
   

MARKETING YOUR HOME:

1. In order to compete; You should take advantage of all our Marketing resources. These marketing tools are well established and have been fine tuned over time. The Real Estate business is an Expensive Business to be in because of the high costs of creating and maintaining a long term presence in any given market. The Real Estate sales Commission schedules reflect the high costs of competing for the buyers because we will need high exposure to cut through all the clutter out there; and, of coarse, just like automobiles, furniture or a can of coke a cola the costs of marketing is factored into the market price of the item.
2. The Real Estate Market has moved from local print advertising to over 90% direct mail and internet. We spend much of our time and money driving people to our Web site since that is where today’s buyers are; and we are always working our mailing lists.
3. One of the most powerful tools is the MLS system itself but You need to know how to use the system in order to keep Your property visible and above the water line. Please, call to discuss our marketing system which is unique in the industry.
   

PROFESSIONAL:

1. The Colorado law books are full of cases the have resulted from real estate contracts that were not properly drafted to protect all the parties involved.
2. It is a major security risk to open up our homes to strangers who have not been pre qualified and about whom we know nothing about. We always screen prospects before hand.
3. As professional we can follow up on potential customers.
4. We will be a buffer between the buyer’s agent or the buyer and You during the negotiation phase of the selling process.
5. We can show Your home professionally and have proven expertise in helping people to make a final and firm decision. We are Real Estate Agents and folks expect us to sell the home we are showing while still keeping a friendly relationship with the prospective buyers.
6. We are in Business and are easy to reach by email or phone at all hours of the week, the week end and in the evening.
7. We will help You stage Your home so that it shows in the best way possible. We will examine the property with an educated eye and recommend needed repairs; the removal of any unsightly clutter, a total whole house clean, to resolve any issues that may offend any of the five senses, to control any pets, to trim and tidy up any landscaping and paint &/ or fix the exterior so that we have great curb appeal- first impressions are critical.
   

WE ARE THE BUYERS FRIEND: REAL ESTATE IS NOT JUST A HOME BUT MUCH MORE:

1. .
   It is a good School System for the kids. We can advise and give critical information about the local school system
2. It is long term equity since a home is the largest investment most people will make. We can demonstrate the value of investing in a neighborhood and objectively show the past strength of the housing market in Your area.
3. It is the commuting distance to their job and the amount of gas or the cost of public transportation to the job.
4. It is the quality and availability of higher education for themselves and their children and grandchildren.
5. It is proximity too the airport for traveling both for work and leisure.
6. It is the convenience of the shopping centers and malls.
7. In short it is an entire life changing decision which will affect every aspect of their lives and the lives of their families.

In conclusion, let me suggest another observation or two. When deciding to list Your house for sale, weigh all Your options carefully. There are many companies that will try to buy Your business by inflating the asking price of Your home and then at a later date convince You to lower the price. We at Mark English Real Estate believe in being totally honest and forthright with all of our clients. There is a price range for every neighborhood or subdivision and even if we were to sell the property for more it would not appraise. If You are concerned about under pricing Your home then we can discuss our FREE professional appraisal option.

So call or email us today and let’s get started- NOW is the best time to call. Call for our special commission rates.